Anniversary Celebrations Tie to Charity

Using the theme, “Inspired by the past, and focused on the future,” Schenectady, N.Y.-based Price Chopper recently completed a 75th anniversary celebration that spanned six weeks and involved charitable contributions, private-label promotions and other activities.

Using the theme, “Inspired by the past, and focused on the future,” Schenectady, N.Y.-based Price Chopper recently completed a 75th anniversary celebration that spanned six weeks and involved charitable contributions, private-label promotions and other activities.

One of the promotions involved donations to breast cancer research, one of the major charities the chain supports. The chain will donate 5 cents for each item sold from an assortment of its most popular private-label product

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