A&P Develops Formats to Fit Locations

MONTVALE, N.J. In revamping its portfolio of multiple banners, A&P's turnaround strategy is concentrated on three formats developed to appeal to low-, middle- and high-income segments. The company's format segmentation consists of Food Basics, a limited-assortment, deep-discount store; a fresh market concept that is being introduced to various banners; and the new-generation Food Emporium, a high-end

MONTVALE, N.J. — In revamping its portfolio of multiple banners, A&P's turnaround strategy is concentrated on three formats developed to appeal to low-, middle- and high-income segments.

The company's format segmentation consists of Food Basics, a limited-assortment, deep-discount store; a fresh market concept that is being introduced to various banners; and the new-generation Food Emporium, a high-end gourmet store that debuted at the Bridgemarket store in Manhattan last y

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