A&P Scraps EDLP Project

MONTVALE, N.J. — A&P here has scrapped its "Lower Price Project" program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and SuperFresh stores failed to catch on with consumers and subsequently hurt profits.

MONTVALE, N.J. — A&P here has scrapped its "Lower Price Project" program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and SuperFresh stores failed to catch on with consumers and subsequently hurt profits.

A&P launched the "Price Project" in March of 2010, lowering everyday prices on some 10,000 items in the store in place of previously offered discounts and coupons. It suppor

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