A&P Scraps EDLP Project as Q1 Sales Decline

MONTVALE, N.J. A&P here last week acknowledged that it has scrapped its Lower Price Project program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and Super Fresh stores failed to catch on with consumers and subsequently hurt profits. A&P launched the Price Project in the spring of 2010, lowering everyday prices on some 10,000 items in the store in place of previously offered

MONTVALE, N.J.A&P here last week acknowledged that it has scrapped its “Lower Price Project” program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and Super Fresh stores failed to catch on with consumers and subsequently hurt profits.

A&P launched the “Price Project” in the spring of 2010, lowering everyday prices on some 10,000 items in the store in place of previously off

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