A&P Takes Price-Impact to Philly

A&P is looking at its new price-impact format as a possible means to revive its struggling operations in its South division. Last week the company, based here, said it would convert the majority of its SuperFresh stores in the Philadelphia market to the Pathmark Save-A-Center banner, the bargain-focused concept the company debuted at two New Jersey locations in the past month. The southern

MONTVALE, N.J. — A&P is looking at its new price-impact format as a possible means to revive its struggling operations in its South division.

Last week the company, based here, said it would convert the majority of its SuperFresh stores in the Philadelphia market to the Pathmark Save-A-Center banner, the bargain-focused concept the company debuted at two New Jersey locations in the past month.

“The southern division is very, very weak,” said Karen Short, an analyst

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TAGS: Marketing