A&P's New Prototype Evolves Fresh-Store Strategy

A&P's newest fresh store prototype, introduced late last month in Park Ridge, N.J., has quickly become a template for new strategies in perimeter departments, Center Store and retail decor, according to the chain's executives. The new unit not only creates a blueprint for later rollouts, it also shows how a relatively small box about 25,000 square feet of selling space can be remodeled

Montvale, N.J. — A&P's newest fresh store prototype, introduced late last month in Park Ridge, N.J., has quickly become a template for new strategies in perimeter departments, Center Store and retail decor, according to the chain's executives.

The new unit not only creates a blueprint for later rollouts, it also shows how a relatively small box — about 25,000 square feet of selling space — can be remodeled to incorporate the full range of the chain's latest offerings.

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