Associated Uses Demographics to Build Sales

SALT LAKE CITY Independent retailers are learning who their actual potential customers are, and how to do a better job of marketing to them, under a customer segmentation program being offered by Associated Food Stores here. Under the program, the cooperative conducts extensive research for its retail members to determine a store's specific demographic needs, then presents that information to them

SALT LAKE CITY — Independent retailers are learning who their actual potential customers are, and how to do a better job of marketing to them, under a customer segmentation program being offered by Associated Food Stores here.

Under the program, the cooperative conducts extensive research for its retail members to determine a store's specific demographic needs, then presents that information to them and encourages them to develop a plan of action.

“Retailers are starvin

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