Auchan Adds Two New Concepts in France

LONDON Fierce competition in the French retail market has led Auchan to create two new innovative store concepts, which are enabling it to fight off the threat from the hard discounters in the grocery area and to meet consumer demands for a high-value/low-cost proposition in the nonfood arena. Andre Tordjman, director of the new concepts group at Auchan, said the first concept he helped recently develop

LONDON — Fierce competition in the French retail market has led Auchan to create two new innovative store concepts, which are enabling it to fight off the threat from the hard discounters in the grocery area and to meet consumer demands for a high-value/low-cost proposition in the nonfood arena.

Andre Tordjman, director of the new concepts group at Auchan, said the first concept he helped recently develop was “Self Discount,” which was created as a result of research that showe

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TAGS: Marketing