Balducci’s Introduces Loyalty Card

Balducci’s, a chain of upscale food stores based, last week introduced a new loyalty program called Balducci’s Rewards.

BETHESDA, Md. — Balducci’s, a chain of upscale food stores based here, last week introduced a new loyalty program called Balducci’s Rewards. Customers who spend $250 using the new Rewards card receive a certificate for $10 off future purchases. Eventually, the cards will also allow shoppers to receive discounts on certain items, the company said in promotional materials given out at the stores.

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TAGS: News Marketing