Balducci's Debuts Loyalty Card

Balducci's, a chain of upscale food stores, has introduced a new loyalty program called Balducci's Rewards. Customers who spend $250 using the new Rewards card receive a certificate for $10 off future purchases. Rather than design a program based on discounts, we wanted to give our customers a great reason for shopping our store on a regular basis, Nan Cooper, vice president

BETHESDA, Md. — Balducci's, a chain of upscale food stores based here, has introduced a new loyalty program called Balducci's Rewards.

Customers who spend $250 using the new Rewards card receive a certificate for $10 off future purchases.

“Rather than design a program based on discounts, we wanted to give our customers a great reason for shopping our store on a regular basis,” Nan Cooper, vice president of marketing, told SN.

Eventually, the cards will al

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TAGS: Marketing