Bashas' Rolls Out New Pricing

Bashas' said it is seeing a great consumer response to the new low-pricing program it introduced in mid-June at its conventional Bashas' stores. The time was right, given how the price of gas cuts into consumers' shopping budgets as well as the number of shopping trips, Mike Proulx, president and chief operating officer, told SN. The new program uses the slogan, Bashas' Fresh

CHANDLER, Ariz. — Bashas' here said it is seeing “a great consumer response” to the new low-pricing program it introduced in mid-June at its conventional Bashas' stores.

“The time was right, given how the price of gas cuts into consumers' shopping budgets as well as the number of shopping trips,” Mike Proulx, president and chief operating officer, told SN.

The new program uses the slogan, “Bashas' Fresh Low Prices — You'll Notice the Change,” building on the “Bas

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TAGS: Marketing