Bilingual Signs Key to Hispanic Marketing: Retailer

An independent retailer who converted a store to a Hispanic format complained here yesterday that some major beer and soft-drink manufacturers are not making Latino-oriented point-of-sale materials available to him.

TIGARD, Ore. — An independent retailer who converted a store to a Hispanic format complained here yesterday that some major beer and soft-drink manufacturers are not making Latino-oriented point-of-sale materials available to him. "We know they are available in other markets, but we're not getting them here," Tom Evans, owner of Grande Foods, Cornelius, Ore., said during a panel at the 13th annual Food Industry Leadership Conference sponsored by Portland State University. Evans told SN after

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