Blackhawk Bringing Gift-Card Program to Kroger

In a deal signaling cooperation between two of the largest supermarket operators in the U.S., Blackhawk Network here said it would roll out its third-party gift card program at stores operated by Kroger in time for the holidays.

PLEASANTON, Calif. — In a deal signaling cooperation between two of the largest supermarket operators in the U.S., Blackhawk Network here said it would roll out its third-party gift card program at stores operated by Kroger in time for the holidays. Blackhawk is a subsidiary of Safeway, also based here. Cincinnati-based Kroger is the largest U.S. supermarket chain with nearly 2,500 stores in 31 states. Kroger plans to support the launch of the new program with aggressive marketing campaigns

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