BRAND ADVOCATE

A century ago people bought food in bulk. There were few brands. The move to branded packaging and advertising and the standards of fair competition in promoting those brands was engineered throughout the 20th century by the trade group known today as the Grocery Manufacturers Association, which is celebrating its 100th anniversary this year. Paul Willis, the man who guided GMA though a third of its

A century ago people bought food in bulk. There were few brands.

The move to branded packaging and advertising — and the standards of fair competition in promoting those brands — was engineered throughout the 20th century by the trade group known today as the Grocery Manufacturers Association, which is celebrating its 100th anniversary this year.

Paul Willis, the man who guided GMA though a th

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