Brand Ensemble Performs at United Supermarkets

Brand Ensemble Performs at United Supermarkets

United Supermarkets fine-tunes its multi-banner approach to growth. “In a perfect world, we could put all three supermarket banners in some communities and still not compete with each other, and we’re still looking for ways to make that  happen.” — Robert Taylor, CEO, United Supermarkets

United Supermarkets is taking a step back as it approaches its 100-year anniversary.

As the Lubbock, Texas-based chain continues to fine-tune its multiple formats, it is going through a chainwide “branding exercise” to help it define what each of its banners means to each community in which it operates, Robert Taylor, chief executive officer of the 51-store chain, told SN.

Besides the conve

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