Bruno's Seeks Image Makeover

Bruno's Supermarkets last week said it hopes to reestablish the strong image its stores once had by hiring a California-based marketing firm to redesign the look of its stores and refresh the chain's identity. Bruno's said it expects to unveil the new brand and store prototype designs early next year and to begin rolling them out with three or four remodels a year, plus two to three

BIRMINGHAM, Ala. — Bruno's Supermarkets last week said it hopes to reestablish the strong image its stores once had by hiring a California-based marketing firm to redesign the look of its stores and refresh the chain's identity.

Bruno's said it expects to unveil the new brand and store prototype designs early next year and to begin rolling them out with three or four remodels a year, plus two to three new stores over the next few years.

The company it hired is Palladeo,

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