Burt’s Bees Goes Corporate With Clorox

Clorox Co. will acquire Burt’s Bees, Morrisville, N.C., for $925 million by the end of this year, Clorox reported this week.

OAKLAND, Calif. — Clorox Co. here will acquire Burt’s Bees, Morrisville, N.C., for $925 million by the end of this year, Clorox reported this week. Reminiscent of last year’s acquisition of Tom’s of Maine, Kennebunk, Maine, by Colgate-Palmolive, New York, the deal will enable Clorox to enter into the $6.4 billion U.S. natural personal care market. “This acquisition allows us to enter a growing market that’s consistent with consumer megatrends,” said Donald Knauss, chairman and chief executive

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