FULLERTON, Calif. — Luberski Inc., a supplier of eggs and dairy products under a variety of brands, has won the bidding for the right to the Wild Oats intellectual property, the Federal Trade Commission said Friday.
Whole Foods Market, Austin, Texas, had previously been ordered to sell the Wild Oats brand and several stores as part of its antitrust agreement with the FTC. Private-label cooperative Topco Associates, Skokie, Ill., had also bid for the Wild Oats intellectual property, which includes the discontinued Wild Oats private-label line.
Mike Sencer, an executive vice president at Luberski, previously told SN it planned to resurrect the Wild Oats private label if it won the bid.
Also on Friday, the FTC said it approved the previously announced sales of three Wild Oats store locations — one in Kansas City, Mo., to Healthy Investments; one in Boulder, Colo., to A-M Holdings; and one in Portland, Maine, to Trader Joe’s. The FTC also agreed to the sale of the intellectual property of Alfalfa’s Markets to A-M Holdings.
Terms of the sales were not disclosed.
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