CEOs See Renewed Emphasis on Value Message

With little relief in sight from the pressures of inflation and a weak economy, supermarket operators are increasingly looking for innovative ways to emphasize their price positioning to attract financially stressed consumers, according to top supermarket executives around the county interviewed by SN. There's a new consumer out there one who will buy products they use for their families wherever

With little relief in sight from the pressures of inflation and a weak economy, supermarket operators are increasingly looking for innovative ways to emphasize their price positioning to attract financially stressed consumers, according to top supermarket executives around the county interviewed by SN.

“There's a new consumer out there — one who will buy products they use for their families wherever they can get the best price,” Jack Brown, chairman and chief executive officer

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TAGS: Marketing