Changing Price Image Takes Time: Analysts

Supermarket retailers who try to change their image in or out of a recession face a difficult challenge, according to analysts at the 14th annual Financial Analysts' Roundtable sponsored by SN here. For the guys playing catch-up like Supervalu and Safeway you're seeing big price cuts and little consumer response, Mark Wiltamuth, executive director of Morgan Stanley, New York, said. It's just

NEW YORK — Supermarket retailers who try to change their image — in or out of a recession — face a difficult challenge, according to analysts at the 14th annual Financial Analysts' Roundtable sponsored by SN here.

“For the guys playing catch-up — like Supervalu and Safeway — you're seeing big price cuts and little consumer response,” Mark Wiltamuth, executive director of Morgan Stanley, New York, s

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