The Channel Surfer

The Channel Surfer

AS THE NUMBER of food-retailing channels has proliferated in recent years, consumers are finding it easier and easier to become channel surfers. Recent data from SymphonyIRI, Chicago, show that 55% of consumers shopped for grocery products at 10 or more places in the last year. One of the things that has always intrigued me is that the people who spend the most tend to shop the most places, and I

AS THE NUMBER of food-retailing channels has proliferated in recent years, consumers are finding it easier and easier to become channel surfers.

Recent data from SymphonyIRI, Chicago, show that 55% of consumers shopped for grocery products at 10 or more

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TAGS: Marketing