Collaboration Drives Sales Gains at Meijer

Meijer Inc. has seen increased sales gains as a result of the collaborative relationships it has with its largest suppliers, according to Paul Boyer, vice chairman and chief executive officer of the Grand Rapids, Mich.-based supercenter chain. Clearly, there have been improved business results, he said, citing category sales gains of 1.5 to 3 times expected results when collaboration occurs.

CHICAGO — Meijer Inc. has seen increased sales gains as a result of the collaborative relationships it has with its largest suppliers, according to Paul Boyer, vice chairman and chief executive officer of the Grand Rapids, Mich.-based supercenter chain.

“Clearly, there have been improved business results,” he said, citing category sales gains of 1.5 to 3 times expected results when collaboration occurs. In a collaborative relationship, retailers and vendors work together on bus

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