Consumer Familiarity with Functional Food Benefits at an All-Time High

Consumer familiarity with foods that can provide benefits beyond basic nutrition, or functional foods, is at an all-time high, with 92% of Americans now able to name a food and its health benefit, according to the findings of a survey released yesterday.

WASHINGTON — Consumer familiarity with foods that can provide benefits beyond basic nutrition, or functional foods, is at an all-time high, with 92% of Americans now able to name a food and its health benefit, according to the findings of a survey released here yesterday. The International Food Information Council-commissioned study reports that the top five diet and health relationships named by consumers include: calcium for the promotion of bone health (89%); fiber for maintaining a health

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