Consumer Focus

Consumer Focus

The modern grocery shopper has evolved considerably, under recent social and economic pressures, and the competitive set of food-retailing venues needs to evolve as well. With limited-assortment stores providing a new model for convenience, and chains like Trader Joe's raising the bar on the in-store experience, traditional supermarkets have to do more than ever to compete for the attention of the

The modern grocery shopper has evolved considerably, under recent social and economic pressures, and the competitive set of food-retailing venues needs to evolve as well. With limited-assortment stores providing a new model for convenience, and chains like Trader Joe's raising the bar on the in-store experience, traditional supermarkets have to do more than ever to compete for the attention of the consumers of 2010 and beyond.

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