Consumers Shop Less Frequently: FMI

A slight decline in shopping frequency and a decrease in consumer satisfaction with supermarkets signal significant challenges ahead for the industry, said Michael Sansolo, senior vice president, Food Marketing Institute, at the FMI Show here yesterday.

CHICAGO — A slight decline in shopping frequency and a decrease in consumer satisfaction with supermarkets signal significant challenges ahead for the industry, said Michael Sansolo, senior vice president, Food Marketing Institute, at the FMI Show here yesterday. The association’s annual “Trends” study of consumer behavior and attitudes found that shoppers said they visited supermarkets an average of 1.9 times per week in 2007, down from 2.2 times in 2005 and 2.1 times in 2006. “Consumers

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