Contests Seek to Win Customers

At Harris Teeter, every 400th shopper wins their purchase for free. At A&P, they're giving away $3.2 million in prizes, including Weber gas grills at every store and three Ford Mustangs. At United Supermarkets, the Road to Riches contest is offering the chance for a $1 million grand prize and a fleet of vehicles including an antique car, a SeaDoo jet ski and a Harley-Davidson motorcycle. If it seems

At Harris Teeter, every 400th shopper wins their purchase for free. At A&P, they're giving away $3.2 million in prizes, including Weber gas grills at every store and three Ford Mustangs. At United Supermarkets, the Road to Riches contest is offering the chance for a $1 million grand prize and a fleet of vehicles including an antique car, a SeaDoo jet ski and a Harley-Davidson motorcycle.

If it seems like there are an awful lot of contests going on in the supermarket industry today

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TAGS: Marketing