Convenience, Health Top Consumer Trends

Meal-assembly services and health-related products top the latest consumer food trends, a new-products expert said at FMI's Advertising/Marketing Executive Forum recently. Since many Americans are starved for time, they are doing more cooking combining a few different ingredients to make a meal, rather than preparing meals from scratch said Tom Vierhile, director of Productscan Online,

MIAMI — Meal-assembly services and health-related products top the latest consumer food trends, a new-products expert said at FMI's Advertising/Marketing Executive Forum held here recently.

Since many Americans are starved for time, they are doing more “assembly” cooking — combining a few different ingredients to make a meal, rather than preparing meals from scratch — said Tom Vierhile, director of Productscan Online, Naples, N.Y., which is owned by Datamonitor.

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