Cooperation Needed on SKU Reduction: Panel

Retailers' increasing focus on SKU reduction programs has been a point of contention with some suppliers, but in many cases it appears trading partners are on the same page. Panelists at a conference presentation here last week said partners need to work together to support these efforts. We think of this as assortment correction, and the important thing is to understand the customer,

COLORADO SPRINGS — Retailers' increasing focus on SKU reduction programs has been a point of contention with some suppliers, but in many cases it appears trading partners are on the same page.

Panelists at a conference presentation here last week said partners need to work together to support these efforts.

“We think of this as assortment correction, and the important thing is to understand the customer,” said Ed Crenshaw, chief executive officer of Publix Super Markets

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