PLANO, Texas — Crossmark here on Monday said it has named Jim Rose president of the company’s marketing services division.
“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said Joe Crafton, chief executive officer, Crossmark, who had been leading the marketing services area.
Crossmark’s marketing services division offers in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Rose will oversee these services and is charged with expanding capabilities to benefit the company’s business partners.
Prior to joining Crossmark, Rose was chairman and chief executive officer of Mosaic Sales Solutions, Irving, Texas. He also held leadership positions at Nielsen Co. both in the U.S. and Europe, and MPG (Media Planning Group), part of global advertsing and communications firm Havas Worldwide. In addition, Rose led QXLricardo, a large e-commerce and digital company based in London. He began his career as a consultant at Deloitte.
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