Customer Centricity Gains Traction at Food Retailers

When Tesco announced last year that it was planning to introduce its vision for food retailing into the United States, it did not say it would open stores that would be all things to all people. In fact, it is opening what could be seen as the opposite of most traditional, middle-of-the-road supermarkets: Its Fresh & Easy stores will measure 10,000 square feet and offer a limited selection of convenience

When Tesco announced last year that it was planning to introduce its vision for food retailing into the United States, it did not say it would open stores that would be all things to all people.

In fact, it is opening what could be seen as the opposite of most traditional, middle-of-the-road supermarkets: Its Fresh & Easy stores will measure 10,000 square feet and offer a limited selection of convenience foods with an emphasis on prepared and healthful, low-priced offerings. While

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