Customer Centricity Key in Mature Markets

LONDON When operating in mature markets, it is paramount that food retailers listen to their customers if they are to differentiate their offer from that of their rivals. That was the message of Zygmunt Mierdorf, a member of the management board at Germany-based Metro Group, who spoke at the IGD Global Retailing 2007 conference here this month. Metro Group, which is often the first international operator

LONDON — When operating in mature markets, it is paramount that food retailers listen to their customers if they are to differentiate their offer from that of their rivals.

That was the message of Zygmunt Mierdorf, a member of the management board at Germany-based Metro Group, who spoke at the IGD Global Retailing 2007 conference here this month.

Metro Group, which is often the first international operator to enter a new market, recognizes that success in developed mark

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