Deflation, Price Investments Hit Kroger Margins in Q2

CINCINNATI — Gaining sales in the current environment is turning out to be more costly than Kroger anticipated.

CINCINNATI — Gaining sales in the current environment is turning out to be more costly than Kroger anticipated.

A combination of rapidly escalating deflation and increasing price competition pressured Kroger to invest more in margins to maintain sales, the retailer said Tuesday. As a result, Kroger fell short of quarterly earnings expectations and said its earnings for the fiscal year would also come in lower than it previously forecast.

For the fiscal second quarter, w

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