Delhaize Readying Three-Tier Private-Label Program

Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said in a conference call yesterday.

BRUSSELS — Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said in a conference call yesterday. The line will include value-priced offerings under the Smart Option brand and premium items under the Taste of Inspirations name. Mid-tier house brands will retain their names but will share unified design and procurement throughout U.S. operations, Beckers said. Delhaize recently ro

Register to view the full article

test - Advanced Registered User

Already a member? .