Delhaize Revamps Pricing

Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a New Game Plan unveiled last week by officials of its Belgium-based parent, Delhaize Group. Pierre-Olivier Beckers, president and chief executive officer of Delhaize, said the new strategic plan would accelerate growth by narrowing

SALISBURY, N.C. — Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a “New Game Plan” unveiled last week by officials of its Belgium-based parent, Delhaize Group.

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