Delhaize Revamps Pricing

Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a New Game Plan unveiled last week by officials of its Belgium-based parent, Delhaize Group. Pierre-Olivier Beckers, president and chief executive officer of Delhaize, said the new strategic plan would accelerate growth by narrowing

SALISBURY, N.C. — Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a “New Game Plan” unveiled last week by officials of its Belgium-based parent, Delhaize Group.

Pierre-Olivier Beckers, president and chief executive officer of Delhaize, said the new strategic plan would accelerate growth by narrowing the pricing gap with leading price operators in all of its markets; using

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