Delhaize Rolls Out Three-Tier Private-Label Program

Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said last week. The line would include value-priced offerings under the Smart Option brand and premium items under the Taste of Inspirations name. Mid-tier house brands will retain their names but will share unified design and

BRUSSELS — Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said last week.

The line would include value-priced offerings under the Smart Option brand and premium items under the Taste of Inspirations name. Mid-tier house brands will retain their names but will share unified design and procurement throughout U.S. operations, Beckers said. Delhaize recently rolled

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