Delhaize to Sharpen Food Lion Pricing, Strategy

BRUSSELS — Betting that price concerns will stay with shoppers long after the economy improves, Delhaize said last week that it would continue making price investments in its Food Lion chain during 2011. More price investments were among a number of concrete initiatives slated for Food Lion this year, which officials said would capitalize on improving sales trends at the chain during the second half

BRUSSELS — Betting that price concerns will stay with shoppers long after the economy improves, Delhaize said last week that it would continue making price investments in its Food Lion chain during 2011.

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TAGS: Marketing