Dietz Brings Customer Focus to Safeway From P&G

Dietz Brings Customer Focus to Safeway From P&G

PLEASANTON, Calif. — For Diane Dietz, the move from a CPG company to Safeway has been a smooth one.

“During my previous career with Procter & Gamble I spent a lot of time with retailers, so retail is definitely a passion area for me,” she told SN.

Dietz, 42, joined Safeway last summer as executive vice president and chief merchandising off

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