Digital Generation Will Pose New Demands on Retailers

BURLINGAME, Calif. In the retailing world of 2015, consumers will define the values they are seeking in the marketplace and will require retailers to figure out how to fulfill those values, Lois Huff, senior vice president of TNS Retail Forward, Columbus, Ohio, told an industry audience here. Connections, not just transactions, will be scrutinized, she said. Consumers will be more critical, and they

BURLINGAME, Calif. — In the retailing world of 2015, consumers will define the values they are seeking in the marketplace and will require retailers to figure out how to fulfill those values, Lois Huff, senior vice president of TNS Retail Forward, Columbus, Ohio, told an industry audience here.

“Connections, not just transactions, will be scrutinized,” she said. “Consumers will be more critical, and they will judge you on how you connect with them.”

Speaking at a Retail

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