Discounts, Bonus Buys Help Keep Holiday Pricing Close

Discounts, Bonus Buys Help Keep Holiday Pricing Close

A pricing survey of food retailers across five markets shows that traditional supermarkets were largely competitive with Wal-Mart and Target, particularly after special offers and bonus-buy discounts were factored in, according to an exclusive analysis performed for SN by Stamford, Conn.-based BrandView.

The analysis was based on a basket of about a dozen i

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