Dollar Chain Tests Food Pricing

99 Cents Only Stores here plans to do more experimenting with pricing levels, Eric Schiffer, chief executive officer, told investors here last week. The chain is testing the sale of gallons of milk at market prices and produce by the pound in its 32 Texas stores and is beginning to expand some of those tests to California, he said. The one comment we get most from people in the stores

LOS ANGELES — 99 Cents Only Stores here plans to do more experimenting with pricing levels, Eric Schiffer, chief executive officer, told investors here last week.

The chain is testing the sale of gallons of milk at market prices and produce by the pound in its 32 Texas stores and is beginning to expand some of those tests to California, he said.

“The one comment we get most from people in the stores is that they go to the supermarket for gallons of milk because the quar

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TAGS: Marketing