Dollar General Launches Brand-Focused Ad Campaign

GOODLETSVILLE, Tenn. -- A new television and radio advertising campaign launched recently by Dollar General here highlights the chain's "everyday appeal" and breadth of brand-name goods, a company official said in a statement.

GOODLETSVILLE, Tenn. -- A new television and radio advertising campaign launched recently by Dollar General here highlights the chain‘s “everyday appeal” and breadth of brand-name goods, a company official said in a statement. Created by the Detroit-based agency JWT, the “I Need” campaign is expected to promote a companywide seasonal clearance sale but “also establishes a foundation for a positive, ownable brand message that adds value to the retailer,” JWT said in a statemen

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