Dorothy Lane Segments Top Spenders

DAYTON, Ohio Norman Mayne, chief executive officer of the upscale Dorothy Lane Market here, told SN he lets history define the company's future. That history is centered on customer spending levels, segmented to reward Dorothy Lane's best customers. The three-store independent has won industry acclaim for breaking from tradition by dropping its weekly promotional circular 12 years ago and introducing

DAYTON, Ohio — Norman Mayne, chief executive officer of the upscale Dorothy Lane Market here, told SN he lets history define the company's future.

That history is centered on customer spending levels, segmented to reward Dorothy Lane's best customers. The three-store independent has won industry acclaim for breaking from tradition by dropping its weekly promotional circular 12 years ago and introducing the Club DLM loyalty card program as the mechanism to reward customer

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing