Economic Downturn Reshaping Consumer Values

LOS ANGELES Consumers will emerge from the current period of economic challenges and a possible recession with a different set of values, and retailers must prepare in advance to accommodate those changes, an executive of TNS Retail Forward said here last week at the firm's 2008 Strategic Outlook Conference. Dan Stanek, executive vice president of the Columbus, Ohio-based market research company,

LOS ANGELES — Consumers will emerge from the current period of economic challenges and a possible recession with a different set of values, and retailers must prepare in advance to accommodate those changes, an executive of TNS Retail Forward said here last week at the firm's 2008 Strategic Outlook Conference.

Dan Stanek, executive vice president of the Columbus, Ohio-based market research company, said some customers who are trading down to other formats may never come back to

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TAGS: Marketing