Employees Play a Key Role in Branding: Speaker

Supermarket human resources departments should play an important role in helping their companies communicate their brand message to consumers, according to a presenter at the Food Marketing Institute Human Resources/Training and Development Conference last week. If your employees don't understand your brand message, no one will. Your customers will not get it, said Donna Tweeten,

MINNEAPOLIS — Supermarket human resources departments should play an important role in helping their companies communicate their brand message to consumers, according to a presenter at the Food Marketing Institute Human Resources/Training and Development Conference here last week.

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