Family Dollar Boosts Assortment

MATTHEWS, N.C. — Family Dollar Stores here said last week it hopes to drive increased traffic with more in-store and direct-marketing campaigns that focus on its increased assortments of consumables and private-brand merchandise.

MATTHEWS, N.C. — Family Dollar Stores here said last week it hopes to drive increased traffic with more in-store and direct-marketing campaigns that focus on its increased assortments of consumables and private-brand merchandise.

“We’re also increasing targeted digital marketing efforts and executing more promotional events to leverage our growing customer traffic,” Howard R. Levine, chairman and chief ex

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