Family Dollar Broadens Appeal

Family Dollar Stores is working to broaden its appeal to middle-income customers to keep sales growing once the economy recovers, R. James Kelly, president and chief operating officer, said here at the annual Global Consumer & Retail conference sponsored by Morgan Stanley. While the chain's core customers, with annual incomes under $40,000, have accounted for about 60% of the company's new

NEW YORK — Family Dollar Stores is working to broaden its appeal to middle-income customers to keep sales growing once the economy recovers, R. James Kelly, president and chief operating officer, said here at the annual Global Consumer & Retail conference sponsored by Morgan Stanley.

While the chain's core customers, with annual incomes under $40,000, have accounted for about 60% of the company's new sales growth over the last four years, middle-income customers with income

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