Family Dollar Projects Growth

Family Dollar Stores said last week it expects a range of ongoing marketing initiatives to help the company accelerate top-line growth. According to Howard R. Levine, chairman and chief executive officer, those initiatives include strengthening assortments, particularly in the consumables category; enhancing customer communications with more online programs and better in-store signage

MATTHEWS, N.C. — Family Dollar Stores said last week it expects a range of ongoing marketing initiatives to help the company accelerate top-line growth.

According to Howard R. Levine, chairman and chief executive officer, those initiatives include strengthening assortments, particularly in the consumables category; enhancing customer communications with more online programs and better in-store signage to reinforce price points; realigning adjacencies to improve the shopping exp

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