Family Dollar Seeks to Broaden Middle-Income Appeal

Family Dollar Stores is working to broaden its appeal to middle-income customers to keep sales growing once the economy recovers, R. James Kelly, president and chief operating officer of the Matthews, N.C.-based chain, said Friday at the annual Global Consumer & Retail conference sponsored by Morgan Stanley.

NEW YORK — Family Dollar Stores is working to broaden its appeal to middle-income customers to keep sales growing once the economy recovers, R. James Kelly, president and chief operating officer of the Matthews, N.C.-based chain, said here Friday at the annual Global Consumer & Retail conference sponsored by Morgan Stanley.

Middle-income shoppers have accounted for approximately 40% of the chain's sales growth over the past four years, with the balance coming from its tradi

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