Focus on Value

The salmon story is one of the anecdotes Jim Sinegal, president and chief executive officer of Costco Wholesale Corp., likes to tell to illustrate how the company strives to enhance the quality and value of what it sells. When we started selling seafood, we sold it fresh, on ice, but we were not very good at it, and it wasn't working, he told SN, so we decided that if we were going

ISSAQUAH, Wash. — “The salmon story” is one of the anecdotes Jim Sinegal, president and chief executive officer of Costco Wholesale Corp., likes to tell to illustrate how the company strives to enhance the quality and value of what it sells.

“When we started selling seafood, we sold it fresh, on ice, but we were not very good at it, and it wasn't working,” he told SN, “so we decided that if we were going to sell seafood, it should be packaged. One of the first items we sold was salmon

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TAGS: Marketing