Food Deserts: Raising the Money

THE FRESH FOOD FINANCING INITIATIVE (FFFI), the Pennsylvania program that has sparked development of supermarkets throughout the state, encompasses a cross-section of private and public funding. It started in 2004 with a grant of $30 million from the state that extended over three years. The Reinvestment Fund, a community investment group based in Philadelphia, pledged to match the public money 3-to-1

THE FRESH FOOD FINANCING INITIATIVE (FFFI), the Pennsylvania program that has sparked development of supermarkets throughout the state, encompasses a cross-section of private and public funding.

It started in 2004 with a grant of $30 million from the state that extended over three years. The Reinvestment Fund, a community investment group based in Philadelphia, “pledged to match the public money 3-to-1 with private resources,” said Patricia Smith, TRF's director of special initiatives

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